Privacy Policy

Last Updated: March 28, 2025

1. Introduction

At WritingTools.co.uk, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected to this website.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.

2. Information We Collect

2.1 Personal Data

When you visit WritingTools.co.uk, we may collect certain information from you, including:

• Personal Identification Information: Name, email address, and other contact details that you voluntarily provide when contacting us or registering for an account.
• Payment Information: If you make purchases through our site, our payment processors may collect payment information.
• Communication Data: Information contained in communications you send to us such as feedback, questions, inquiries, and product reviews.

2.2 Usage Data

We automatically collect certain information when you visit, use, or navigate the website. This information may include:

• IP address
• Browser type and version
• Operating system
• Time and date of your visit
• Pages you viewed
• Time spent on those pages
• Referring website addresses

This data is primarily collected through our use of Matomo analytics, which is configured to respect your privacy preferences.

3. How We Use Your Information

We may use the information we collect from you for the following purposes:

• To provide and maintain our website
• To notify you about changes to our services
• To allow you to participate in interactive features when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our website
• To monitor the usage of our website
• To detect, prevent, and address technical issues
• To fulfill any other purpose for which you provide it
• To process transactions and send related information including confirmations and invoices

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

4.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly.
• Functionality Cookies: Allow us to remember choices you have made and provide enhanced features.
• Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.

4.2 Matomo Analytics

We use Matomo (formerly Piwik) analytics to help us understand how our visitors use the site. Matomo uses cookies to collect anonymous usage data. The data collected does not identify individual users and is used solely for the purpose of improving our website and user experience. Matomo respects "Do Not Track" headers and allows for opt-out options.

5. Third-Party Disclosure

We do not sell, trade, or otherwise transfer your personally identifiable information to third parties without your consent, except as described below:

5.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.

5.2 Affiliates

As mentioned in our Terms and Conditions, we may include affiliate links to various AI writing tools. When you click on these links and make a purchase, we may receive a small commission. However, your personal information is handled according to the privacy policies of those third-party websites, not ours.

5.3 Legal Requirements

We may disclose your information where we are legally required to do so to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please note that no electronic transmission or storage of information can be entirely secure, and we cannot guarantee absolute security.

7. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

• Right to Access: The right to request copies of your personal data.
• Right to Rectification: The right to request that we correct inaccurate or complete information about you.
• Right to Erasure: The right to request that we delete your personal data under certain conditions.
• Right to Restrict Processing: The right to request that we restrict the processing of your personal data under certain conditions.
• Right to Object to Processing: The right to object to our processing of your personal data under certain conditions.
• Right to Data Portability: The right to request that we transfer the data we have collected to another organization or directly to you under certain conditions.

If you wish to exercise any of these rights, please contact us using the information provided in the Contact section below.

8. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us immediately.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us through our Contact Page or by writing to us at the address provided on our website.